What Kazakhstan thinks

Last 7 days
Support Neutral Discontent
Selected city
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Oct 23today
Top topics
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A city, district, event, company, product or politician: Mergen Analytics listens to social media, news outlets, Telegram and video in Kazakh and Russian in real time, and shows what people think, why, and what comes next.

Request a demo How it works
Instagram TikTok Telegram channels and chats Facebook Threads YouTube News sites Comments and forums Reviews and marketplaces

Any topic people talk about

From a region down to a single courtyard, from a law to a product launch: you set the subject, we gather what people say about it.

01
Territories
Region, city, district, village, even a specific housing complex or street. Compare districts with each other.
region → city → district → courtyard
02
Events
Laws, rates, prices, emergencies, construction, city hall initiatives: public reaction from the first minute.
rate · law · emergency · construction
03
Companies and products
Brand, service, launch, ad campaign, competitors: reputation in numbers and by region.
brand · product · competitors
04
Politics and public figures
Akims, MPs, agencies, parties, public figures: trust rating and its trend.
akim · agency · party
Setup

Set up with one message

No need to deal with keywords and Boolean queries. Describe the task in your own words and the Mergen assistant will set up monitoring for you.

1
Describe your task
What, where and why, in Kazakh, Russian or English.
2
The assistant is building your monitoring
Sources, synonyms and slang, regions, languages, noise filters.
3
Dashboard and alerts are ready
Map, rating, reports and Telegram notifications, right away.
Mergen assistant
online
What does Pavlodar think about the new water rate?
Done. Monitoring is set up:
Region: Pavlodar oblast Topic: water rate Languages: Kazakh, Russian Telegram · Instagram · TikTok · media Alert: negativity rising
Add a comparison with Ekibastuz.
Comparison added. Here is the dashboard:
Water rate · 7 days
Pavlodar
−38
Ekibastuz
−12
Open in full →
Features

From “what people say” to “what to do”

01 · Analytics

Full analytics

Sentiment, topics, arguments for and against, audiences and geography for a product, a company or a policy decision.

02 · Forecast

Impact forecasts

The model estimates the reaction before you decide: rise in negativity, reach, time to peak.

03 · Rating

A rating, like politicians have

A daily trust index for a person, agency or brand, linked to the events that move it.

04 · Crisis

Crisis recommendations

A ready action plan: what to say, to whom, where and when, to calm the wave rather than fuel it.

05 · Briefs

Briefs in a minute

An analytical brief for an executive, akim or board, in PDF and Word, in Kazakh and Russian.

06 · Alerts

Real-time alerts

A spike in negativity, a viral post, a new topic: notified via Telegram, email or your dashboard.

Trust rating

See which decision raised the rating and which one dropped it

Every jump in the index is tied to an event and explained: what happened, where people started talking and why.

City akim [Name] · trust index
+23 +5 +27 +34
Demo · 30 days
−18 +11 +6 Oct 1 Oct 30
Why the rating changed
−18
Heating cut off without warning
A wave of complaints in residential chats and Instagram; the main grievance: “nobody warned us”.
+11
Open meeting with residents
Direct replies to complaints; the meeting video spread across the city’s Telegram channels.
+6
New park opening
Residents filmed TikToks themselves: organic positivity, no ads.
Decision simulator

See the reaction first, then announce

Pick a situation and move the slider. The estimate is based on how people reacted to similar changes before.

Scenario
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Negative share
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Risk level
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Customer churn risk
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Negative after
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What to do
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A demo model on illustrative data. Real forecasts are built on your company’s and market’s history.
Crisis room

Crisis spotted, plan already drafted

● IncidentDemo

A video complaining about the service went viral

alert threshold
09:12
Video posted on TikTok
10:40
Mergen detects an abnormal rise and sends an alert
11:05
3 Telegram channels picked it up, the topic is spreading to regional chats
11:10
Crisis response plan drafted →
Crisis response plan● ready
01
Respond within 2 hours
An official response in the same channel where the incident started. Tone: acknowledge the problem, no excuses.
02
Reach the key authors
A list of opinion leaders driving the topic, with contacts and reach.
03
Ready-made texts in two languages
A draft statement and replies to typical comments, in Kazakh and Russian.
04
Impact check
Sentiment before and after the response shows whether it worked or a next step is needed.
What others don’t have

Monitoring built for the Kazakh internet

Hover over a card.

01

Bot and planted-content detector

We separate genuine opinion from coordinated campaigns and bot farms, and show who is behind them.

02

Early signal

We catch a topic in local chats before it reaches the media, so you have time to prepare.

03

Kazakh and Russian

We understand mixed-language posts, slang, irony and sarcasm the way people in Kazakhstan actually write.

04

Voice from video

We transcribe speech in TikTok, Reels and YouTube: opinions are voiced in video, not just text.

05

Opinion leader map

Who shapes the agenda in each region, who people listen to, and who can best carry your message.

06

Pulse of the day in Telegram

A short brief every morning: top topics, rating changes and today’s risk areas.

Who it’s for

One platform, many jobs

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Find out what people think of you before it makes the news

We’ll show monitoring on your topic or region in 30 minutes.

Request received

Thank you! We’ll get in touch within a week to arrange the demo.